McCann Worldgroup and Cigna International Launch ‘5% Pledge’ Initiative

McCann Worldgroup Singapore has partnered with Cigna International Markets to launch its latest campaign, ‘The 5% Pledge’ – a new initiative to support mental health in the workplace. The 5% Pledge is a public commitment whereby senior leadership teams and CEOs will dedicate 5% of their annual working hours to listening, making, and implementing concrete … Read more

Behind Meta and Droga5’s future vision for cycling in Africa

Seeking to showcase and drive communities that use and drive primitive metaverse technologies, Meta has teamed up with creative agency Droga5 and production company love song To create their vision of virtual reality, ‘Wishes’. Amani comes from the name of the East African cycling team the film focuses on – a group of 12 cyclists … Read more