Random House Children’s Bookspart of Penguin Random House LLCgearing up to expand the world famous and beloved franchise of Richard Scarry With brand new merchandise, new titles, and a 50th anniversary celebration of the bestseller Cars, trucks and things that go in 2024.
Random House Children’s Books has signed on to a list of licensing partners across apparel, accessories, figurines, plush, sleepwear, toys, puzzles and stationery categories to create goods that are contemporary to the Richard Scarry brand while maintaining their nostalgic value.
Newly signed licensing partners include Bioworld for apparel and accessories, Clarkson Potter for stationery and children’s books, Small Planet (Japan) for apparel, accessories and home goods, and Uniqlo for young children as part of their global comic book collection program. Products included in the picture book program are currently available in Asia and are expected to hit US stores this fall.
In addition, the Super 7 will release vinyl miniature figurines in March 2023, and Hatley will launch its first line of raincoats and umbrellas and a second line of Richard Scarry sleepwear for Fall 2022. These products will be available at a range of leading brick-and-mortar online retailers, including That’s Amazon, Kohl’s, Target, and Barnes & Noble.
“Richard Scarry is a globally lovable, evergreen brand with incredible nostalgia value,” he said. Rachel Bader, Director of Licensing, Random House Children’s Books. “Parents around the world enjoy three generations of readers, and love how Richard Scarry’s books look in a community setting where young children can learn how the world works while discovering new words and exploring independent thinking. We are thrilled to have innovative and unique new products from the best partners in its category to hit retail shelves over the next twelve months as we approach the 50th anniversary celebration of Cars, trucks and things that go. “
These new partners join existing licensees including Yottoy (plush), College Games (games and puzzles), Out of Print (T-shirts, handbags, and socks), and Workman Press (calendars).
Additionally, the new publication will complement the Consumer Products Program, including Cars and Trucks 1-10, a 22-page book (on sale May 2, 2023), and Sounds of Busytown, a new fourteen-page audiobook (on sale May 5). September 2023). New books and products will have shelving space alongside a series of Richard Scarry book puzzles re-released in 2023, including The Great Steamboat Mystery, The Supermarket Mystery (both on sale March 28, 2023), and The Great Pie Robbery (on sale (September 5, 2023).
In 2024, Random House Children’s Books will celebrate the 50th anniversary of the cherished picture book On Cars, Trucks, and Things To Go, which shows the pig family as they head to the beach and come across every known vehicle. . . and unknown, including favorites like the pumpkin car and broom cycle. With hundreds of things to discover, kids will spend hours trying to find the Goldbug in each spread! New releases and re-releases will be announced in 2024.
Richard Scarry is one of the world’s most beloved children’s book authors and illustrators of all time, with over 300 titles published and over 160 million copies sold worldwide! Scarry helps kids develop a lifelong love of reading by bringing to life his exciting and fun-filled world for preschoolers. With weird characters and silly vehicles, Scarry’s illustrations teach children about the concept and importance of society in a safe, fun, and inclusive way.
Born in Boston, Scary began his career photographing golden books, including bestsellers such as I’m a rabbit And the cock struts. He is best known for his large-format Busytown series of books, which are primarily set in the fictional Busytown world and populated by a host of anthropomorphic characters such as Lowly Worm, Sally, Huckle Cat, Bananas Gorilla, and many more.
Scarry received a posthumous Lifetime Achievement Award from the Society of Illustrators in 2012.
Random House Children’s Books (rhcbooks.com) is the world’s largest publisher of English-language trade books for children. Creating books for young children by young readers in all formats From tablet books to activity books to picture books, novels and fairy tales, the hallmarks of Random House Children’s Books bring together award-winning authors, illustrators, world-famous franchises and a multi-million-copy series. Random House Children’s Books is a division of Penguin Random House LLC.