Meet the Heads of St. Pete’s Girl, where women support each other’s businesses

Greater than 50 ladies sat round a circle inside the doorway corridor of the St. Petersburg Metropolis Theater on Friday morning for a gathering with St. Pete Lady Pussy.

The networking group’s communications director, Taylor Adams, entered the circle with microphone in hand, sporting pink earrings that learn “Screw It Up.” Let’s do it.’ I began assembly.

She stated of the group, “We’re the most important, quickest rising, and most tasty feminine entrepreneurial group within the Tampa Bay space.” Ladies cheered round her.

The theater corridor was a step away from The Crislip Cafe on Central Avenue the place St Pete Lady Bosses started assembly almost a yr in the past. The networking group has transcended the area with the unfold of phrase of mouth—ladies in enterprise have been coming collectively to be cheerleaders for one another of their ventures.

The St. Pete Lady Bosses Fb has grown to over 3,100 members since its launch. About 160 individuals are a part of a paid membership program that debuted final summer season. The group additionally launched their very own podcast known as “Bosscast” on the finish of the yr.

As they do each week, the St. Pete ladies meet within the theater corridor on Friday mornings to debate a selected subject. In early December, they centered on the subjects of utilizing social media and different Web instruments. The assembly started with the leaders saying their first passport to wellness, and members might join entry to almost a dozen life coaches, power readers, or psychics—all of them ladies.

Kimberly Clark leads the audience in a group discussion during the St. Pete Girl Boss Network event on Dec. 9.
Kimberly Clark leads the viewers in a gaggle dialogue in the course of the St. Pete Lady Boss Community occasion on Dec. 9. [ JEFFEREE WOO | Times ]

Then they broke into smaller teams—which introduced collectively ladies from a wide range of industries, like actual property, espresso bean distribution, CBD retail, yoga, and extra—to jot down recommendation on pink sticky notes. They shared their notes anonymously with a random particular person within the room. They went on to debate their earnings for the week, what on-line instruments helped them run their companies and the way chasing cash can distract from their duties.

Whereas many ladies got here to community, many members stated they stayed as a result of they discovered individuals who understood what they had been coping with. The group’s sense of neighborhood made it a secure place to make mates and get suggestions on their work.

Founder Sandy Bean, 45, stated she began the group after she went from being a instructor to proprietor of an instructional enrichment middle for presented college students — realizing she was lacking out on neighborhood within the course of.

Whereas psychologist Abraham Maslow’s hierarchy of wants prioritizes integrity and consistency, Bean stated, new entrepreneurs normally flip the hierarchy to concentrate on self-fulfillment and sacrifice safety with a purpose to attain enterprise targets. Having a neighborhood they will depend on is vital to rebuilding these security nets, she stated.

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Bean stated she tried different networking teams however struggled to make actual mates. I observed that some ladies’s voices weren’t heard.

“Going to those networking teams, the ladies are so superb. It’s extremely completely different once you’re in a combined crowd. I am not making an attempt to throw guys underneath the bus or something, but it surely’s fully completely different.”

From left, team members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz speak to attendees during the St. Pete Girl Boss Network event.
From left, staff members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz communicate to attendees in the course of the St. Pete Lady Boss Community occasion. [ JEFFEREE WOO | Times ]

So Bean invited 5 different ladies she already knew to fulfill on the espresso store and created a Fb group, selecting the identify St. Pete Lady Bosses “mockingly”. She hoped 20 folks would join. Inside a number of days, she stated, there have been a number of hundred within the group, then a thousand. Now, there are ladies from Dunedin, Sarasota and even Lakeland who come to the conferences.

“We began operating in-person workshops and volunteer occasions, and (St. Pete Lady Boss) rapidly become an organization that was by no means what I anticipated to occur so rapidly,” stated Bean.

As for Clara Clayton, a 57-year-old wellness coach, she stated lots of the networking teams she was a part of had been shut down throughout COVID-19 and by no means resumed.

Name tags are laid out on a table for the St. Pete Girl Boss event.
Identify tags are laid out on a desk for the St. Pete Lady Boss occasion. [ JEFFEREE WOO | Times ]

At first, Clayton joined a Fb group and began attending Zoom co-working periods. Then I began going to completely happy hour occasions earlier than becoming a member of the larger weekly get-togethers.

The group helped her get new shoppers and in addition recommendation when she wanted it. She loved St Pete Lady Bosses a lot that she grew to become a model ambassador for them.

“It is not nearly exchanging enterprise playing cards. It is about forming deep relationships.” Clayton stated. “Passing chilly threads, that is not for me.”

Jennifer Schultz, vp of St. Pete Lady Bosses and proprietor of The Crislip and the present store hooked up to The Service provider Café.

“The magic of this group permits me to search out people who find themselves consultants in areas that may assist educate me and different ladies in areas that will not be our robust swimsuit,” Schultz stated. “I by no means wish to be the neatest particular person within the room, I wish to meet different individuals who will help me be taught and assist different ladies be taught.”

While many women sought out the Girls' Heads of St. Pete to connect, several members said they stayed because they found people who understood what they were dealing with.
Whereas many ladies sought out the Ladies’ Heads of St. Pete to attach, a number of members stated they stayed as a result of they discovered individuals who understood what they had been coping with. [ JEFFEREE WOO | Times ]

Many ladies additionally collaborate and go to one another’s retailers or e book periods with one another.

One medical health insurance company instructed her small group that the excessive level of her week was that each appointment she had previously seven days had been booked by a lady boss.

When Central Avenue’s residence decor Canary present store Proprietor Allie Padin opened in November, and has credited the group for serving to her join with a industrial actual property agent, small enterprise legal professional, and basic contractor—all of which helped expedite getting her enterprise off the bottom.

Schultz hosted a pop-up in her store in the course of the vacation season to assist fellow flower arranger, The Roaming Petal.

Roaming Petal’s Erica Holland, 29, stated the group helped her triple her community in a brief time frame and opened up new alternatives for collaboration with different native companies.

“I run my very own enterprise, it is simply me,” stated Holland, 29. “Having a assist system of different folks to ask questions once I want bounce concepts or once you really feel overwhelmed by the craziness of the entire entrepreneurial factor has been actually useful to have that right here.”

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