Immersive, accessible experiences are driving growth in the US gaming market

“Accessible and immersive experiences are the future of entertainment, particularly in gaming,” said CTA researcher Stephen Hamill. “Gamers are at the forefront, and diverse game options cater to a wider audience. As we’ll see at CES 2023, game publishers, hardware manufacturers and retailers have an opportunity to tap into the growing market.”

The survey measured enthusiasm for gaming and divided respondents according to their level of interest. Across all platforms, players spend an average of 24 hours a week playing video games.

  • 40.9 million professional players (average 37 hours per week)
  • 55.6 million base players (average of 29 weekly hours)
  • 67.3 million casual players (average 13 hours per week)

market background
Digital stores now have a clear lead over department stores and specialty game stores: 55% of console and PC gamers report shopping in a digital store, compared to 40% for group game stores and 38% for specialty game stores.

  • 69% of gamers have spent their money on games in the past 6 months
  • Hardcore players spend average $577 annually in both digital and physical games
  • AR/VR players spend $626 per year, Metaverse fans spend $593 annually
  • Key players spend on average $426 every year

According to the latest CTA US Consumer Technology Semi-Annual Sales Forecastgaming revenue will increase by 1% to reach $51.7 billion In 2022 and $52.4 billion In 2023 (+1% YoY).

Next gaming world
Hardcore gamers and young adults are pushing gaming experiences into new entertainment platforms and worlds. There is a growing number of gamers interested in new gaming technology, including AR/VR and the metaverse of the future.

Nearly 38 million players identify themselves as metaverse fans. Twenty-three million players have purchased AR/VR technology. Twenty-nine percent of gamers plan to buy a VR/AR headset, roughly the same number who plan to buy a console or PC.

The percentage of gamers who mentioned AR/VR/metaverse to improve their gaming experience jumped from 8% in 2019 to 22%. Hardcore Gamers are more interested in VR games than Core and Casual games, while teens expect to play VR games more than adults. Hardcore Gamers average 2.1 hours per week on AR/VR games.

Hardcore Gamers are more interested in VR games than Core and Casual games, while teens expect to play VR games more than adults. Hardcore Gamers average 2.1 hours per week on AR/VR games.

leveling accessories
Gamers have a strong appetite for immersive devices such as 8 kilo Televisions and speakers.

  • More than half (51%) of gamers already use a TV with 4K or higher quality games
  • 36% say they plan to upgrade to 8 kilo TV for the next 12 months
  • 40% of gamers plan to purchase personal audio products, such as headphones or headphones with microphones, and 26% plan to purchase home audio products, such as sound bars or surround speakers to improve their gaming experience in the next 12 months

Mobile and cloud gaming on the rise
Mobile and on-demand platforms are fueling growth and increasing access.

  • The average time spent playing mobile games is close to 10 hours per week, exceeding the average weekly gaming hours for consoles 7.5
  • 43% of gamers pay for gaming subscription service

Games at CES 2023
Major gaming industry names including Microsoft, Sony, AMD, Razer, Intel, Qualcomm and HyperX will be exhibiting at CES® – the world’s most influential technology event. Media Recording for CES 2023.

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